Top 10 Swimwear Brands In The UK: Your Summer Guide

Nov 13, 2025 by Alex Braham 52 views

Hey swimwear lovers! Ready to dive into the best swimwear brands the UK has to offer? Finding the perfect swimsuit can feel like a mission, right? But fear not, because I've done the legwork and compiled a list of the top 10 swimwear brands in the UK. This guide is all about helping you discover amazing swimwear that not only looks fantastic but also fits your personality and style. Whether you're planning a beach holiday, a pool party, or simply want to feel great while lounging in your garden, these brands have got you covered. Get ready to explore a diverse range of styles, from classic bikinis to stylish one-pieces, and find the perfect swimwear to make a splash this summer. I'll be sharing details on what makes each brand unique, covering everything from design aesthetics to sustainability efforts, so you can make informed choices and feel confident in your purchase. So, grab your sunscreen and get ready to discover your new favorite swimwear brands! We'll explore brands known for their quality, fit, and unique designs, ensuring there's something for everyone. From luxury swimwear brands to more affordable options, this list has it all. Let's get started, shall we?

1. Pour Moi - Luxury Meets Comfort

First up on our list is Pour Moi, a brand that truly understands the needs of a modern swimwear enthusiast. Known for its sophisticated designs and emphasis on fit, Pour Moi offers a wide range of swimwear that flatters every figure. Their collections often include underwired bikinis and supportive one-pieces, perfect for those who prioritize both style and comfort. Pour Moi stands out for its inclusive sizing and attention to detail, ensuring that every woman feels confident and supported in their swimwear. The brand focuses on quality materials and construction, guaranteeing that your swimwear will last beyond just one season. Their designs often incorporate vibrant colors, bold prints, and flattering cuts, making their swimwear a standout choice for anyone looking to make a statement. Whether you're looking for a classic bikini set or a more elaborate one-piece, Pour Moi provides something for every taste and body type. The brand's commitment to creating swimwear that truly fits and flatters is what sets it apart, allowing you to enjoy your time in the sun with confidence and style. I can't say enough about how well-made and how perfectly their swimwear fits, guys! Their designs blend luxury with practicality seamlessly.

Why Pour Moi?

Supportive Designs: Ideal for those needing extra support and a great fit.
Inclusive Sizing: Available in a range of sizes to cater to different body types.
Stylish Aesthetics: Known for elegant designs and vibrant colors.

2. BAM (Bamboo Clothing) - Sustainable Style

Next, let’s talk about BAM (Bamboo Clothing), a brand that combines sustainability with style. If you're passionate about eco-friendly choices, you'll love BAM's swimwear collection, which is primarily made from sustainable bamboo fabric. This material is not only incredibly soft and comfortable but also has a lower environmental impact compared to traditional fabrics. BAM focuses on minimalist designs that are both timeless and versatile, making their swimwear perfect for various occasions. Their pieces often feature simple yet elegant cuts, offering a sleek and modern look. The brand's commitment to sustainability extends beyond its materials, including eco-conscious manufacturing processes and ethical production practices. BAM's swimwear is an excellent choice for those who want to look good while feeling good about their environmental footprint. From classic bikinis to versatile one-pieces, BAM provides high-quality swimwear that's gentle on the planet and stylish. I really like their minimalist approach, it's so chic and understated. Plus, knowing that their products are ethically made is a huge bonus! Their swimwear collection offers a range of designs to suit different preferences. They have everything from classic bikinis to more elaborate one-pieces, all while adhering to their sustainability ethos.

Why BAM (Bamboo Clothing)?

Eco-Friendly Materials: Uses sustainable bamboo fabric.
Minimalist Designs: Offers sleek and versatile swimwear.
Ethical Production: Committed to sustainable and ethical practices.

3. Hunza G - The Iconic Crinkle Fabric

Hunza G has revolutionized the swimwear scene with its iconic crinkle fabric. This unique material stretches and molds to fit various body shapes, making their swimwear exceptionally comfortable and flattering. The brand is celebrated for its minimalist aesthetic and timeless designs, ensuring that their pieces remain stylish season after season. Hunza G's swimwear is perfect for those who appreciate simplicity and quality, with a focus on creating pieces that are both versatile and chic. Their collections often feature classic silhouettes with a modern twist, reflecting a blend of retro and contemporary styles. The crinkle fabric not only looks great but also offers a comfortable and flexible fit, making it a favorite among swimwear enthusiasts. From their signature one-shoulder styles to classic bikinis, Hunza G provides swimwear that exudes effortless elegance and undeniable quality. If you are looking for swimwear that's both stylish and practical, then this brand is for you, guys! They have become iconic for a reason, their crinkle fabric is so recognizable and super flattering!

Why Hunza G?

Iconic Crinkle Fabric: Unique, comfortable, and flattering.
Timeless Designs: Offers classic styles that endure.
Versatile: Perfect for various body types and occasions.

4. Bravissimo - Swimwear for Busty Women

Bravissimo is a must-know brand for women with larger busts. They specialize in swimwear that provides excellent support and a flattering fit, ensuring that you feel confident and comfortable in the water. Bravissimo understands the unique needs of bustier figures and designs their swimwear with this in mind, incorporating features like underwire support, adjustable straps, and a variety of cup sizes. Their collections include a wide range of styles, from bikinis to one-pieces, all designed to offer optimal support and a stylish look. Bravissimo is celebrated for its commitment to inclusive sizing and a fit-first approach. Whether you're looking for a supportive bikini for a day at the beach or a sleek one-piece for swimming laps, Bravissimo has you covered. The brand's dedication to quality and fit makes it a go-to choice for busty women seeking swimwear that truly performs and flatters. I know that finding a supportive and stylish swimsuit when you have a bigger bust can be tough, but Bravissimo makes it easy! They have amazing options for those of us who need a bit more support. They prioritize offering both comfort and style, so you can feel great while having fun in the water. Their designs feature a wide range of styles, from bikinis to one-pieces, all crafted to provide optimal support and a flattering look.

Why Bravissimo?

Supportive Designs: Specifically designed for larger busts.
Wide Range of Sizes: Offers a variety of cup sizes and fits.
Stylish Options: Features fashionable swimwear with excellent support.

5. Oysho - Trendy and Affordable

Oysho is the go-to brand for trendy swimwear without breaking the bank. With its stylish designs and accessible price points, Oysho offers a wide selection of swimwear perfect for the fashion-forward consumer. They consistently release new collections that reflect the latest trends, ensuring that you're always on point with your beach or pool style. Oysho's swimwear features a variety of styles, from bikinis and one-pieces to cover-ups and accessories, making it easy to create a complete beach-ready look. The brand's focus on affordability doesn't compromise on style, with their collections showcasing modern designs, vibrant colors, and flattering cuts. If you're looking for a trendy and affordable swimwear option, Oysho is an excellent choice. Their collections are always fresh and on-trend, allowing you to experiment with different styles without spending a fortune. I love how Oysho keeps up with the latest trends. Their collections are always fresh and stylish, and I can always find something I love! This makes the brand perfect for anyone looking to try new trends or update their swimwear wardrobe frequently. Oysho provides a wide array of swimwear options, ranging from bikinis and one-pieces to stylish cover-ups and accessories.

Why Oysho?

Trendy Designs: Always on-trend and fashionable.
Affordable Prices: Offers stylish swimwear at accessible prices.
Wide Selection: Provides a comprehensive range of swimwear and accessories.

6. Fantasie Swim - Support and Style

Fantasie Swim specializes in providing supportive and stylish swimwear, particularly for those with larger busts. Their designs prioritize a comfortable fit and flattering silhouettes, ensuring that every woman feels confident and supported. Fantasie Swim offers a range of bikini tops, tankinis, and one-pieces that incorporate features like underwire support, adjustable straps, and a variety of cup sizes. They focus on quality materials and construction, guaranteeing that their swimwear provides excellent support and durability. Whether you're planning a day at the beach or a relaxing swim, Fantasie Swim offers swimwear that combines style and functionality seamlessly. Their commitment to inclusive sizing and supportive designs makes them a great choice. They use high-quality materials and focus on designs that provide a perfect fit and long-lasting wear. For those seeking swimwear that offers both excellent support and fashionable designs, Fantasie Swim is an excellent choice. They always do a great job of blending function with fashion. I can't recommend this brand enough for girls looking for support and a great fit!

Why Fantasie Swim?

Supportive Designs: Focuses on comfort and excellent fit.
Wide Range of Sizes: Offers a variety of cup sizes and styles.
High-Quality Materials: Uses durable and supportive fabrics.

7. We Are WeWoreWhat - Instagrammable Swimwear

We Are WeWoreWhat, created by Danielle Bernstein, is known for its chic and Instagrammable swimwear. This brand caters to those who love fashion and want to make a statement with their beach looks. We Are WeWoreWhat offers trendy designs, vibrant colors, and flattering cuts that are perfect for capturing that perfect Instagram shot. Their collections often feature unique details and eye-catching prints, making them a standout choice for those looking to express their personal style. With a focus on creating stylish and photogenic swimwear, We Are WeWoreWhat has become a favorite among fashion influencers and trendsetters. If you're looking for swimwear that's both stylish and photo-ready, this is the brand for you. Their designs always look amazing in photos, making them a favorite for beach trips and pool parties. The brand's focus on trendy designs and flattering cuts makes it a standout choice for anyone looking to make a statement with their swimwear. If you're a fan of social media or simply love staying on-trend, We Are WeWoreWhat is a great choice. They are always on top of the latest styles, ensuring you can rock your swimwear with confidence. This brand is a fantastic option for anyone who wants to stay ahead of the fashion curve. Plus, their designs are always super flattering, so you'll feel amazing wearing them.

Why We Are WeWoreWhat?

Trendy Designs: Stylish and fashionable swimwear.
Instagrammable: Perfect for creating stunning photos.
Flattering Cuts: Designed to enhance your figure.

8. Missguided - Affordable and Trendy

Missguided is another fantastic option for those seeking affordable and trendy swimwear. This brand is known for its fast-fashion approach, consistently releasing new collections that reflect the latest trends. Missguided's swimwear offers a variety of styles, from bikinis and one-pieces to cover-ups, all at accessible price points. If you're looking to update your swimwear wardrobe without breaking the bank, Missguided is a great choice. Their focus on trend-led designs means that you can always find something new and exciting to try. Whether you're looking for a bold print, a flattering cut, or a classic style, Missguided has something for everyone. They are an awesome choice for fashion-forward shoppers who want to stay on-trend without overspending. The designs are always fresh and exciting, and they offer a wide range of styles to suit different tastes and body types. Missguided is a great option for anyone who wants to stay on top of the latest trends without spending a fortune. Their collections are always fresh and exciting, and they offer a wide range of styles to suit different tastes and body types. This makes it easy to experiment with different looks and find the perfect swimwear to match your personal style.

Why Missguided?

Affordable: Offers trendy swimwear at accessible prices.
Trendy Designs: Keeps up with the latest fashion trends.
Wide Selection: Provides a diverse range of swimwear styles.

9. ASOS - Diverse Styles and Sizes

ASOS is a go-to for many, thanks to its vast selection and inclusive sizing. Their swimwear range offers something for everyone, with a wide variety of styles, colors, and sizes. Whether you're looking for a classic bikini, a supportive one-piece, or a trendy cut-out design, ASOS has got you covered. Their collections include both in-house brands and pieces from other popular labels, making it easy to find swimwear that suits your taste and budget. ASOS is known for its user-friendly website, easy returns, and regular sales, making it a convenient option for online shopping. This brand has a great variety of styles and sizes. It is a fantastic option for anyone looking for diverse swimwear options. The vast selection and inclusive sizing make it easy to find swimwear that suits your taste and budget. ASOS is a great option for finding swimwear that fits well and looks fantastic. They have a massive range of styles, sizes, and price points. So, I am sure you can find something that's perfect for you. They really have something for everyone. From classic bikinis to trendy one-pieces, ASOS offers a diverse range of styles to suit every taste and budget.

Why ASOS?

Diverse Styles: Offers a wide variety of swimwear styles.
Inclusive Sizing: Caters to various body types.
Convenient Shopping: User-friendly website and easy returns.

10. Next - Quality and Value

Next is a well-loved brand known for its quality and value, offering stylish swimwear that won't break the bank. Their collections often include classic and contemporary designs, providing options for various tastes and preferences. Next's swimwear is known for its good quality and durability, ensuring that your swimsuit lasts season after season. They have a range of options, from bikinis and tankinis to one-pieces, making it easy to find the perfect fit and style. Whether you are looking for classic or contemporary designs, Next provides a wide range of choices to suit every taste and preference. If you are seeking reliable and affordable options, this is the brand for you. They also consistently deliver great value for the price, making them a popular choice among shoppers. It is a great option for anyone looking for good quality and value. Next provides a wide range of choices to suit every taste and preference. Their commitment to quality and value makes them a popular choice among shoppers. They frequently offer stylish designs at accessible price points.

Why Next?

Quality and Value: Provides well-made swimwear at reasonable prices.
Versatile Styles: Offers a range of classic and contemporary designs.
Durable: Ensures swimwear lasts for multiple seasons.

Conclusion

So, there you have it, guys! The top 10 best swimwear brands in the UK to get you ready for your next sunny adventure. I hope this guide helps you discover some amazing new swimwear and find the perfect pieces to make you feel confident and stylish. Remember to consider your personal style, body type, and the activities you'll be doing when choosing your swimwear. Happy swimming!